Maintaining a rank on Google SERP is a constant struggle for business owners who wish to have a strong online presence. This is especially challenging when the targeted area is a business hub like Delhi.
Hence, to stand out in the competitive online market, one needs to do something more than the basics of search engine optimization. A great way to curb this issue would be availing of advanced SEO services in New Delhi from a reliable company.
Top 3 Advanced SEO Services Ecommerce Sites Use
As per a report from Redseer, the sale growth of e-commerce sites spurred to $4.1 billion in 2020. Taking inspiration from the success last year, owners of E-commerce sites in Delhi opt for these three advanced SEO services for digital marketing.
Regular Content Auditing
Each content has a shelf life of its own. Over time one should update or remove posts from the website if they are underperforming. Through periodic auditing of the website contents, website owners can identify which posts are performing poorly and take actions accordingly.
SEO services provider in Delhi offers streamlined auditing assistance by:
- Understanding the client’s goal
- Determining the target audience
- Categorizingeach content
- Analyzing the data
Fixing Keyword Cannibalization
Keyword cannibalization is nothing but using identical or similar keywords in various contents of the same website. The problem is that Google can’t figure out which content to rank higher for competing for similar keywords.
An SEO service provider in Delhi will keep a vigilant eye for keyword cannibalization in its client’s website. Further, it will fix the issue using the following methods:
Remove or Delete Keywords
SEO experts will remove the unnecessary keywords which are not crucial for certain content. Thus, by doing it, website owners can help Google to decide which content to rank top over the others.
Often less important content rank higher than the newer and fresher ones because of the backlinks they get. Hence, professionals would change the inbound requests, especially for less important content. They will also check the backlinks using backlink tracking software. Moreover, experts providing SEO services in New Delhi can request the webmaster to change or delete irrelevant links.
Optimization for Featured Snippets
Since it is an additional feature on the search results page, one needs to optimize content separately for a featured snippet.
As of 2021, about 19% of Google’s SERP showcase featured snippets, and a business owner can easily become a part of it using Delhi SEO services. These can be of various types, such as text or paragraph snippet, list snippet (numbered and bullet), table snippet, and video snippet.
Optimizing a featured snippet does not have a set of stringent rules. However, professionals use these methods to increase the chances of content getting featured in it:
- Proper sub-headings formation
- Incorporation of relevant keywords
- Creating short meaningful paragraphs
- Use of attention-worthy images
- Organize questions that provide a direct answer
- Deliver content that aligns with search intent
Using these services regularly can improve a website’s performance and increase its DA. So, website owners who wish to grow further should opt for advanced SEO services in New Delhi and conveniently hold their position on Google SERP.