Outdoor advertising, also known as out-of-home advertising, encompasses all forms of advertising outside the home (hence the name). With outdoor ads, you can tap into your target market anywhere they go and any time they go there. These ads have been proven to have greater brand recognition than traditional forms of advertising, such as television and large format printing ads.
Read on to learn about the most common forms of outdoor advertising and how each one can be used to your advantage when marketing your business or product.
1) Billboard Advertising
A billboard is a great way to advertise a product or business. They are often located on major highways and are visible to large traffic volumes, including potential customers.
Billboards allow you to get your brand name out there quickly and at a low cost compared to other forms of advertising. You can get creative with billboards and have them made in any size or shape you desire, but many companies like using 60-foot billboards as they are evident from long distances away.
2) Point of Sale Displays
This type of advertising occurs at your potential customer’s point of purchase. It often is placed on a shelf next to products but can also be hung up or positioned in other creative ways. If done correctly, these displays will encourage your target market to think about your brand when making their next purchase.
This type of out-of-home advertising is often overlooked by small businesses, which do not have enough cash flow for more costly forms of marketing. However, even in a tight budget situation, you can find ways to incorporate point-of-sale ads into your overall marketing strategy.
3) Transit Advertising
This type of advertising involves placing ads on buses, subway trains and taxis. Many different businesses have found great success with transit advertising. For example, cell phone companies often advertise in places where many people cannot use their service because they don’t have reception. This method allows them to promote their brand without costing consumers anything extra.
Place yourself in your target market’s shoes and think about what type of ad space would work best for you.
4) Retail Advertising
Retail stores are a tried-and-true method for creating brand awareness when it comes to out-of-home advertising. This type of advertising will be noticed by many customers and is often displayed in areas where your target market is most likely to look.
There are plenty of different ways you can use retail ads to build your brand or business’s exposure, but keep in mind that consumers must feel good about your product or service before they will want to continue seeing your advertisements. When done correctly, these types of ads can help increase foot traffic into a store while simultaneously increasing sales.
5) Guerilla Advertising
This is a new form of advertising that is quickly gaining popularity. It is a way to spread your brand name around without spending a lot of money. However, you need to make sure that you are doing it correctly. If not, it could hurt your business’s reputation instead of helping it grow.
For example, if you place fliers on every car windshield in a parking lot, customers might see your brand as very aggressive and annoying instead of clever and effective.
When done correctly, guerilla marketing can be a great way to test out new products or services before putting more time and money into creating expensive campaigns for them.
All forms of out-of-home advertising have their benefits. The most important thing to remember is that what works for one business may not work for another. If you are unsure about which types of outdoor advertising would be best for your product or service, contact experts and try using them all and monitor your results.
These ads can be very effective if you know how to use them correctly, so make sure you experiment with different strategies until you find a winning combination.