PETA buys shares in Louis Vuitton in a bid to stop animal cruelty

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Screenshot from PETA video about the Vietnam Crocodile Skin Industry: YouTube

PETA, People for Ethical Treatment of Animals, has just announced that it has bought shares  in Louis Vuitton Moet Hennessy (LVMH), parent company of fashion giant Louis Vuitton in a bid to stop animal cruelty.

The move came after an expose was posted on PETA’s official Facebook and Youtube accounts by the organization itself, which showed the skin tannery industry in Vietnam. The video which was mainly centered on the appalling living conditions of crocodiles further showed that how the reptiles were being subjected to cruelty just because of their skin, which is used to make handbags and shoes among other luxury goods by brands such Louis Vuitton.

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Screenshot from PETA video about the Vietnam Crocodile Skin Industry: YouTube

 

PETA said that it has bought shares on Thursday Dec 12, but the number of shares or the apparent stake in the company was not disclosed by either party involved.

PETA will now have the right to attend shareholder meetings and more importantly, to question the alleged malpractices which lead to animal cruelty. The skin industry is worth billions of dollars worldwide and PETA is among one of the most vocal critics of it. The organization has aimed to end the crocodile skin trade and this is one of the first steps along this huge journey.

Louis Vuitton, however denied that it had ever bought from those tanneries after 2014 and that subjecting animals to such levels of cruelty was not a part of its rules and practices.

Its not uncommon for pressure groups like PETA, to gain shares of a company that is serving against the rights they demand. It’s a great pressure tactic, which is now becoming popular due to the access it provides into direct channels to stop what these organization deem unworthy.

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