Samsung is being very cautious this time with its newest offering, the S8 as it plans to push back the release date to April, from its previously promised timeline of a March release.
The delay is being caused by Samsung’s efforts to make the phone much safer this time and ensure that stringent tests are being carried out to avoid a debacle like it faced after the release of Note 7.
Samsung’s Note 7 had a problem of excessive heating in its battery which led it to catch fire. Many incidents were reported worldwide which led to the S7 being called back by Samsung and incurring losses of around $6 billion. The damage to the brand was even more intense.
The company is taking all necessary steps to make the S8 safer as that will be the factor of primary concern this time for consumers as the phone is released. People would be reluctant to buy up the phone initially and the sales will be slow until it gets established and verified that this time Samsung got it right.
Facing stiff competition from Apple, who has plans to incorporate OLED screens in its next iPhone, a step which could lead to an immensely better display and low battery consumption than conventional liquid crystal screens, Samsung is also planning to remove the home button and make the display bezel-less.
Bezel-less means that the new phones would have a larger screen as the surrounding rim is shortened in relation to it. This new feature would help Samsung’s S8 to gain market favorable reviews and be an important addition towards increasing sales.
Another addition to the new phone would be an AI assistant, on the lines of Apple’s Siri, which would make it easier to make calls, send texts and execute other commands. This announcement was made in October by The Suwon which is a South Korean based company. The Suwon recently acquired US- based Viv Labs which is an artificial intelligence software development company.
One dampener from the inside sources is that the S8 might not have a dual camera feature as Samsung looks to minimize its costs as it battles from consistently low earnings since the Note 7 debacle.