Amidst the frenzy generated after Trump’s shocking win and the controversy surrounding it that the election results were “Facilitated” by unsolicited new resources that published unverified content.
The controversy shrouded Google and Facebook, two carriers of news from over the globe and their policies to allow such content to reach audiences through their platforms. Google’s Adsense for Publishers allows online web news sites to generate cash by helping them place ads on their sites as the primary source of revenue and then allowing them to feature on rankings unabated.
However, Google’s policy shifted to a more stringent control which will restrict its ad tools to run on such sites which often carry content that is misrepresentative or fails to verify the source of the published information. This step could spell disastrous for people running these kind of sites as Google’s Adsense was an integral part of their revenue model.
But Google couldn’t go full ahead and make these sites disappear from its search rankings, making it hard to curb the stem of unchecked information to online visitors. These kind of websites would still feature on Google rankings and can provide the incentive for them to continue operations.
On this issue, Mark Zuckerberg clarified on Monday that Facebook carries information that is 99% authentic, which reiterated his opinion that such a meager amount of hollow information floating on its site could not cause a large enough effect that could change election results.
Google’s searches will still continue to come up with options that carry online visitors towards such websites and little can be done to restrict this despite the harder restrictions for ad publications on such sites, as Google cannot overhaul its complex algorithms to control this.
The high pressure on Google and Facebook is coming from within the community i.e. the influential Silicon Valley that is acting as a critic on tech sites that “assist” things like unverified content to continue its outreach to the audience.